ROUGE FEST MUSIC FESTIVAL
Branding, Brochure Design
PROJECT BRIEF:
Design a tri-fold brochure for a fictional company, taking the project from concept to a print-ready file.
Rouge Fest is a music festival based in Baton Rouge that seeks to highlight the deep music history of Louisiana by highlighting local artists from various genres, such as jazz, blues, zydeco, alternative, pop, country, and rap. To attract a large audience, the festival includes big-name headliners to drive people from around the world to experience the rich music culture of Louisiana.
As an avid fan of live music, I was driven to create this project as many local festivals such as BUKU and Voodoo Fest have gone on hiatus. Rouge Fest aims to rekindle the festival culture within Louisiana for past festival goers and new-coming music fans from around the world.
The geometric illustrations I created are influenced by the style of jazz and blues designs, while the branding includes vibrant and playful visuals to reflect the energy and excitement of live music, ultimately creating an engaging and unique visual experience.
